Global Strategies & Financial Frontiers with Soumitra Mookherjee

In this episode of Decoded, Amaira Akbar and Akshat Bhaskar explore international marketing, financial planning, and global trade with Soumitra Mookherjee (Cambridge, UCL, and Professor @ ISBF), an industry veteran with deep expertise in strategy and economics.

We discuss pivotal moments where marketing strategies had to be restructured due to cultural and regulatory challenges, the balance between global brand consistency and local adaptation, and the role of digital platforms in reshaping traditional marketing.

On the financial front, we dive into critical investment decisions, market forecasting, and ESG integration, uncovering how mutual funds, sector analysis, and debt evaluations influence financial strategies. We also tackle export-import complexities, the impact of free trade agreements, and how AI and blockchain are transforming global trade efficiency.

Through personal reflections, Soumitra shares insights into career-defining decisions, global economic trends, and lessons learned from decades in business.

Join us for a conversation packed with real-world experiences, strategic insights, and financial wisdom, offering valuable takeaways for professionals navigating international markets.