TEACH
Build a Global Business
A step-by-step worksheet that takes your product from India into a first international market. Printable.
- Type
- Worksheet
- Difficulty
- Beginner
- Length
- Printable worksheet
This worksheet turns the ideas from the globalisation, trade, and marketing resources into a plan you actually sketch out. The scenario: you have built a product in India and want to sell it internationally. Work through the ten steps honestly; the goal is clear thinking, not a finished plan. Print it, or fill it in as you go.
STEP 1 — CHOOSE A MARKET
Which country would you enter first, and why?
STEP 2 — UNDERSTAND THE CUSTOMER
Who, specifically, is your customer in that market?
STEP 3 — ADAPT THE PRODUCT
What would you change, if anything, and why?
STEP 4 — PRICING
What factors would affect the price you can charge?
STEP 5 — DISTRIBUTION
How will the product actually reach customers?
STEP 6 — REGULATION
What rules or standards might you need to understand?
STEP 7 — CURRENCY
How might exchange-rate changes affect you?
STEP 8 — SUPPLY CHAIN
Where will you produce and source the product?
STEP 9 — COMPETITION
Who already serves this market, and how would you differ?
STEP 10 — BIGGEST UNCERTAINTY
What do you know least about, and how could you learn it?