THINK
Build a Global Strategy
You built a successful product in India and want to enter another country. Make six calls and see the trade-off behind each.
- Type
- Activity
- Difficulty
- Beginner
- Length
- 12 min activity
International business is a series of decisions made with incomplete information. This activity walks you through six of them. There is no winning score and no verdict on whether you would make a good entrepreneur; the point is to see what each choice optimises for and what it costs. Pick what you would actually do, then read the trade-off.
YOUR EXPANSION
You have created a successful product in India and want to enter another country. You have limited money, a small team, and no track record abroad. Work through the six decisions below.
DECISION 1 OF 6
1. Which market do you enter first?
DECISION 2 OF 6
2. Do you adapt the product?
DECISION 3 OF 6
3. How do you price?
DECISION 4 OF 6
4. How do you distribute?
DECISION 5 OF 6
5. What is your marketing approach?
DECISION 6 OF 6
6. How do you handle the supply chain?
Notice how often the honest answer was 'it depends on something I don't know yet.' That is the real lesson: international business is about managing uncertainty and competing objectives, not finding one correct move. The best next step is usually the cheapest way to learn what you are missing.